Qatar's CO2 Emissions Research Paper Example | Topics and Well Written Essays - 1000 words

Qatar's CO2 Emissions - Research Paper Example Its per capita CO2 emissions are the highest in the world and are three times that of the US (Pearce). Although its emissions have multiplied four fold since 1990, the country is not penalized for it, as it is classified as a developing country, thereby escaping the need to set emission targets as per the Kyoto Protocol (Pearce). Considering the global drive to reduce carbon emissions and protect the environment, Qatar has begun taking initiatives to keep its share of the global carbon emissions and greenhouse gases in check. The urgency to introduce measures to reduce its carbon footprint came to global notice after the UNDP Human Development Report of 2007 identified it as being the highest contributor to global carbon emissions with per capita CO2 emissions being 79.3 tones/capita (â€Å"Combating Qatar's CO2 emissions, Carbon World 2009 addresses reduction†). Effect of CO2 Emissions and Green House Gases (GHG) on the Environment Carbon dioxide and other GHGs such as sulphu r dioxide, methane and nitrogen oxides liberated upon burning fossil fuels have massive negative effects on the environment. These gases upon accumulation over the earth cause climatic changes due to global warming, which in turn affect other ecological features of the planet. CO2 and GHGs allow the sun’s heat to reach the earth’s surface; however, they do not allow the infrared light or heat emitted by the earth’s surface from leaving (Williams 6). This process results in the accumulation of heat on earth, much like what happens in a greenhouse. The trapping of heat results in global warming which in turn causes massive alterations in global climates. These climatic changes affect forests, vegetation, agriculture, and rainfall, apart from causing a rise in sea level by melting the polar ice sheets (ReVelle and ReVelle 376). Such changes adversely affect all life forms on earth. However, as Williams points out, the process that is actually occurring is more comp lex than greenhouse effect and global warming (6). He reasons that the earth is not a perfect sphere and has irregular features on its surface such as mountain ranges, forests, oceans, polar ice caps, etc. Not two regions display the same response to excess CO2  ­and GHGs in the environment. Therefore, as Williams argues, â€Å"future climate change is regional, not global† (6). High CO2 emissions lead to adverse effects on the climate, which influences not only agriculture and water levels, but also causes water stress and water insecurity, climatic disasters, adverse effects on human health, and even negative effects on biodiversity and ecosystem (GSDP 17). Considering the complex association between the climate, the environment and greenhouse gas emissions, it is understood that controlling and monitoring the carbon and ecological footprint of manmade processes is an indispensable requirement. Qatar is the Highest Country per Capita in CO2 Emissions As already stated, Qa tar’s per capita CO2 emissions are the highest in the world. The main reason for Qatar’s high CO2 emissions is its extremely high use of energy (Pearce). Qatar has large industries for the extraction and processing of its fossil fuel reserves (GSDP 104). These industries themselves have high energy consumption. Qatar is the largest producer of liquefied natural gas and exports a huge amount of its gas reserves to Europe and North America (Pearce). While liquefied natural gas is a clean fuel, its extraction and liquefaction is a very high energy consuming process and this contributes to the country’s already high carbon footprint. It can thus be said that while the country produces clean fuel that helps other countries meet

Stonewall Case study Example | Topics and Well Written Essays - 1750 words

Stonewall - Case Study Example (b) Economic factors: The economic factors comprise of interest rates, taxation changes, economic growth, inflation and exchange rates. It can impact business in different ways, for instance the higher interest rates may discourage investment because it costs more to borrow. (c)Inflation: It may give rise to higher salary demands from employees and also raise the costs, for instance higher national income growth may boost demand for a firm's products. (d)Social factors: Changes in social trends can impact the demand for a firm's products and the willingness of individuals to work. If we say that population of Canada is ageing, then we will also consider that more old age homes would be required, which in turn would require construction material. (e)Technological factor: New technologies create new products and new processes. It is also capable of reducing costs and improving quality and it also leads to innovation. These developments can benefit consumers as well as the organizations providing the products. 4. Identify and explain the various techniques for forecasting labor supply and labor demand. What can organizations do in the short run when they recognize a gap in which supply far exceeds demand? What could Stonewall do in this situation? The techniques that can be used for forecasting labor demands are trend analysis and management forecast. (a) Trend analysis: in which labor requirements are forecasted on the basis of some organizational index. (b)Management forecast: are the opinions of experts, supervisors and sometimes the skilled labor as well, regarding the organizational labor forecast. The supply of labor can be forecasted by different techniques including staffing tables, Markov analysis, and... Stonewall Company should explore alternatives prior to making its downsizing decision. One way to do so is by employee transfer to either within company’s subsidies, or to other companies. Later, if performance of transferred employees remains stagnant, then layoffs with proper reasoning will be the only way out. Information regarding downsizing should be provided to the employees as it is not only an employee’s right to know about it at least 3 months prior to layoff, but it is also constitutes the company’s foremost duty to its employees. Stonewall Company should opt for downsizing the Montreal plant. The reasoning behind it is that the Quebec is relatively small province as compared to others. If at times, more supplies are needed, Mississauga plant can easily transport it to Montreal because it is only on a 6 hours drive. Moreover, average hourly rate in Montreal plant is less as compared to others. So, in order to avoid the negative impact on the remaining e mployees, Stonewall can increase the average hourly rate, which would easily motivate the existing employees.

The Home Depot, Inc. Essay Example for Free

The Home Depot, Inc. Essay The Home Depot sells a wide assortment of building materials and home-improvement and lawn and garden products, and they provide a number of services such as design and installation. The stores serve three different types of customers: (1) Do-It-Yourself(D-I-Y) customer, (2) Do-It-For-Me (D-I-F-M) customer and (3) the professional customer, such as home improvement contractors, building maintenance professionals, interior designers, and other professionals. The Home Depot has expanded its business by acquisitions in the same and other markets. Legally, the company consists of a set of companies: Home Depot, EXPO Design Center, Home Depot Floor Store, Home Depot Landscape Supply, Home Depot Supply, Home Depot Mexico, and Home Depot Canada. In December 2000 Bob Nardelli was appointed to be CEO of the Home Depot. The founders were hoping that with the new CEO the company could continue to grow. However he succeeded in doing so, there were also some negative changes within the company. Among the negative changes, since the appointment of Nardelli, was the change of the corporate culture. The orange-blooded culture made room for a culture of fear. The orange-blooded cultureemphasized individuality, informality, nonconformity, growth, and pride. The new culture under the management of CEO Nardelli emphasized on building a disciplined manager corps, one predisposed to following orders, operating in high-pressure environments, and executing with high standards. This resulted in a decrease in moral among the employees and thus a lower customer service index. Other negative changes were the Human Resource management, the Agency Problem and the store location. The work staff changed from 90% full-time employees to only 68% and employee turnover was extremely high. Nardelli’s new format at the annual shareholder’s meeting was strongly criticized as well as the drop in the stock price tied with the change in his earnings metrics. The many new stores that were opened sometimes cannibalized sales of other stores owned by the Home Depot. In this report we will create a thorough internal analysis by looking at the strengths and weaknesses of the Home Depot and with this information we will create an IFAS Table. IFAS Table We as a team discussed our findings in the case on the Home Depot and listed the strengths and weaknesses. Furthermore, we made an IFAS Table to measure its performance. We do this through weighting, rating and scoring each factor. The last column states a description of why this is a strength or weakness. Internal Factors| Weight| Rating| Score| Description| Strengths| | | | | Price amp; Supply| 0,25| 5| 1,25| Low price, no middle man cost, great sale results| Acquisitions| 0,15| 5| 0,75| Improve supply chain| CSR| 0,10| 4| 0,40| Environmentally aware and contribute to society| | | | | | Weaknesses| | | | | Agency Problem| 0,10| 2| 0,20| Changed earning metrics, new format meeting| Corporate Culture| 0,20| 2| 0,40| Orange-blooded culture turned into culture of fear| HRM| 0,10| 3| 0,30| Less full-time employees less experience employee turnover much too high| Store location| 0,10| 3| 0,30| Too suburban, 3 stores in 1 market area, cannibalization| | | | | | Total| 1,00| | 3,60| | As we can conclude from the table the company scores reasonably well with a total score of 3,60. This score is above company average standard, which is between 1 and 5 meaning 3. Even though, the Home Depot has some weaknesses and some negative changes have occurred since 2000, the company is performing reasonably well. Throughout the entire case we can see this in the high financial returns and the goals that are met. Weakness Agency Problem Earning Metrics Nardelli had changed the metrics of his compensation from according to the change in stock price to being based on the sales results. As we all know, a corporation’s prime goal is to maximize shareholders’ equity not sales, even profits. Nardelli was hired to work in the interests of the shareholders and should get compensations based on how well the share price went. After the change in the metrics, what did Nardelli work for? Who knows? The construction companies that built new Home Depot stores maybe. Under the new metric of earning, any manager could simply borrow money from the banks and build new stores and make acquisitions to enlarge sales volume which would not be necessarily good for the long-term growth of the company because getting bigger so rapidly leads to not only increasing revenue but also increasing costs in management and control, less centralization, more uncertainty, cannibalization, more complicated organizational structure that could cause problems in internal control and management and other negative effects of being big. However, under the new metrics, Nardelli didn’t have to think about those effects at all. That being so, who is still surprised about Home Depot’s sales performance going so well resulting in its stock price going down? Corporate Governance In such a big company like The Home Depot, there is usually a committee formed by independent directors to decide how much the CEO should be paid and more importantly how to calculate his bonus. Having 9 independent directors of 11 directors in the board, Home Depot didn’t have such a committee, or had one but didn’t take its responsibilities. More ridiculously, the CEO could decide how he was paid in this own wishes. At the annual shareholder’s meeting on May 2006, it happened so many strange things including Nardelli being the only director present, the time limit that each shareholder proposal was allow to be spoken and Nardelli’s refusal of answering questions. These were all evidences of poor corporate governance that made Nardelli able to work on his own interests much more than the interests of shareholders. Those non-management directors seemed not doing anything and receiving quite a good amount of compensation. Some even had been criticized being not independent enough. Corporate Culture The old culture and the new one were like two extremes. The old culture made employees working happily but too relax, which means not enough focus. The new military culture was even worse, making employees working with fear and hence declining their morale of working, eventually resulting in customer satisfactory going down. Lowe’s at the same time had grown a culture being demanding but low-profile, collaborative and collegial, which made their customers and employee very comfortable. Home Depot could have lost a number of customers to Lowe’s for this reason. Poor morale resulting from the new culture would also lead to more errors and mistakes in working hours. Like a former Home Depot stated which we agree, â€Å"Nardelli’s effort to measure customer service, instead of inspiring it, was to blame. † Store Location From 2000 and 2005, Home Depot opened more than 900 stores. During the fiscal 2005, the company opened 140 new Home Depot stores, including four relocations in the United States. Most of the U. S. Store opened in existing markets as the managements clustering strategy. However, the new store locations cased some problems. The management intentionally cannibalized sales of existing stores by opening two other stores in a single market area. According to management, approximately 20% of its stores were cannibalized by new stores in 2005. The older stores were being gradually replaced with new ones to add room for new merchandise, to increase selling space, and more parking areas. Since the company opened so many new stores, the store layout, appearance, and store productivity remains weak. Moreover, the new stores were located in suburban areas populated by members of the Home Depot target market. In a certain sense, the company will lose some potential customers, due to the location of the stores. Human Resource Management Human Resource Management could also be a weakness for Home Depot. The companys career development was formally addressed during semiannual performance reviews, with goals and development plans mutually set by employees and managers. Vacancy lists were prepared at the regional level and distributed to the stores. However, under Nardellis tenure, the employees were evaluated on the basis of four performance metrics: financial, operational, customer, and people skills. The employee population varied among stores, depending on size, sales volume, and the season of the year. Full-time employees had filled about 90% of the positions, but in 2005 filled only 68% of the positions. The decrease of full-employee employees lead to an increase of the employee turnover. In the first year of new stores operations, turnover could run 60% to 70% which was extremely high. The major causes of turnover were too many part-time employees who terminated for poor performance, and tradespeople who considered Home Depot an interim position, and students who returned to school. Recommendations Agency Problem For a big company that is included in Dow Jones Index such as The Home Depot, a well functioned compensation committee must not be missed in the system of corporate governance. We strongly recommend Home Depot organizing a compensation committee composed of independent directors that does its job seriously. As all the independent directors seemed not doing anything useful and some of them even had independence issues, we suggest shareholders propose a shareholders’ meeting and fire some of the independent shareholders that are possibly not sufficiently independent to the top management. The compensation included too much straight pays, too little for each meeting attended. We suggest the straight compensation dropping to $100,000 annually for each of the non-management directors, $50,000 cash and $50,000 stock units, and increasing payments for attending meetings to $5,000 for board meetings and $4,000 for committee meetings. If the above changes don’t work any reasons we could not foresee by now and the stock price of the company continues bearish, we suggest the shareholders fire Mr. Nardelli and change a CEO who has a record of working for the shareholders’ interests seriously. Corporate Culture Since the old also had obvious drawbacks, we would not recommend the culture going back to where it used to be. It would also be impossible since Nardelli had been such a military fan. Military culture does have its merits, building discipline and leading people working in good order. The suggestion here would be to hire more people that are military fans, either from schools, the society or from those retired soldiers. Moreover, solving such a number of retired soldiers’ employment, this would result in a good relationship with the government or even some government grants. The salary of the employees could be slightly higher than those who work in Lowe’s and other competitors. Although managing internally in a military way, it is not suggested to show a military atmosphere to customers because few people like to shop in an army. We cannot assure this would work because we don’t any examples of doing so in such a big firm. However, if it works, the outcomes could be surprisingly good, better customer service, a cool place to work at and good relationship with the government which is valuable in every country. Another piece of advice as an alternative is to combine the discipline of the military culture with the individuality, informality, nonconformity, growth, and pride that were emphasized in the old culture. Store Location Since Home Depot opened a large number of new stores, the store layout, appearance, and store productivity remains weak. The company should focus on the improvement of the store productivity by positioning well-trained employees and store managers into the new stores. Furthermore, the stores were placed in suburban areas which is not that convenient for a group of customers. We recommend the company to improve the online shopping service. Human Resource Management Since the employees changed from 90% full-time employees to only 68% and the employee turnover was extremely high. The high employee turnover hurts a companys bottom line. It will costs upwards of twice an employees salary to find and train a replacement, and it will damage morale among remaining employees. The company should embarked on decreasing turnover and increasing retention. We could recommend the following steps: * Hire the right people and concentrated on effective caress development. The company should have an ongoing career development program which is a continuing cycle. Always hiring the people that really fit wit the organization- the companys value, culture, goals, etc. Moreover, skill training program is also important, training is a necessary part that will ensuring employee loyalty and retention. * Level the percent of full-time and part-time employees. The company should hire less part-time employees to decrease the turnover. Part-time employees often leave if offered full-time employment by another company, and possibly creating turnover problem. However, full-time employees are more likely to develop company loyalty and improve the performance of the corporation. Conclusion After analyzing the case, we can see that The Home Depot, Inc. was a company with high net sales and extremely well ranking among the world. After Bob Nardelli appoint to be the CEO of the Home Depot, he has brought the company keep going well, even with some negative changes, as corporation culture modified and the change of human resource management. We believe that it is very necessary to reform the problems of the management. Especially about decrease the governance power of Bob Nardelli and organize a board of independent directors. Meanwhile, change the structure of employees is also should on the company’s plan list. However, the defects don’t outweigh the merits. We clearly see that the company remains a lot of strengths. Strong brand awareness and conscientious social responsibility help Home Depot to keep its good reputation; meanwhile, wise international strategy and low price make the company to maintain good revenue. We are not doubt the Home Depot will keep maintain its current strengths and with a bright future, but with these necessary changes will definitely make the company better.

Report on Classification Of Business Essay -- Business and Management

Report on Classification Of Business Classification of Businesses according to their types of activity: Primary Sector Businesses: The gathering of raw materials, such as fish, oil, or coal from the land or sea or growing using the earth to grow things such as crops or trees Examples: Rio Tinto (Mining), JCI Gold (Mining), Anglo Amer (Mining), BP (Oil and Gas), and Soco International (Oil and Gas). Secondary Sector Businesses: The processing of raw materials into finished goods. Examples of this are food production, computer component manufacture, and car manufacture. Examples: Schweppes (Food and Drink), Unilever (Food and Drink), Intel (Computer Component Production) and Ati (Computer Component Production). Tertiary Sector Businesses: This sector contains organisations supplying services, and includes both commercial services providers (banking, finance and retail), as well as direct service providers (Health and education). Examples: Stagecoach (Transport), British Airways (Transport), CGNU (Insurance), BT (Telecommunications) and Natwest (Banking). Classification of Business According to their Broad Ownership: Public Sector: The part of an economy that consists of state owned institutions, including nationalised industries and services provided by local authorities. Examples: BBC (Television Broadcast), Post Office (Communications), and The National Grid (Electrical Distribution). Public Companies: Companies whose shares may be purchased by the public and traded freely on the open market and whose share capital is not less than a statutory minimum. Examples: Marconi (Communications and Defence), Sony (Electrical Equipment), Hitachi (Electrical Equipment). Classification of Business according to their Size: Number of Employees: Total Number of people employed by a company. Currently the top company in the UK using this method is; Unilever (Food Products) (261, 000 employees) Profit: Total amount of capital left after deducting all costs. Currently the top company in the UK using this method is; Royal Dutch/Shell Group (Oil and Gas) ($M12, 719) Market Capitalisation: The value of 1 share times the amount of shares. Currently the top company in the UK using this method is; Royal Dutch/Shell Group (Oil and Gas) ($M216, 361) Revenue: The gross income a business enterprise, usually... ...5, 724, and so far this year, its revenues come to  £M6, 942. Although the company is turning over a very large revenue, their profits in recent years have been in decline. Last years earnings per share were 18pence, and so far this year, the earnings per share are a loss of 10pence. Share Prices dropped dramatically over the summer of 2001, to an all time low of 52.9pence. Some investors thought that the shares could not possibly drop any further, and so invested in some shares. Unfortunately, share prices did drop even further to 28.4pence. There is currently a slow trickle of increase in profit, to their current price of 32.5pence, due to Marconi coming into profit again ( £5,000,000 in the second quarter, compared to an operating loss of  £222,000,000 in the first quarter). Marconi, like Marks and Spencer Plc have a strong brand name, but this is only as important in their industry as in that they have a long list of clients, built up over the years, many of who will do repeat transactions with the company. Web sites: - http://www.ft.com - http://www.forbes.com Newspapers: - The Financial Times Books: - Collins Concise English Dictionary

Progressive Presidents Essay

At the start of the 19th century, a new era had begun that would forever change the course of American history. This new era was known as the Progressive era; an era of change amongst the common worker and the powerful giants of industry. Two major leaders that occupied this specific moment in time were Theodore Roosevelt and Woodrow Wilson. However, these prominent men had contributed much to the efforts of the progressive movement; each one had different personal views that dictated their approach. This paper attempts to compare and contrast these men’s progressive ideas apart from their actions. We will start with Woodrow Wilson, in his inaugural speech, he had addressed changes in the government to show favor towards the popular Party (Wilson, 1913). Wilson explains, by asserting that the nation desires the Party to interpret and change the nation’s designs and views. He claims that now the government and the nation’s job are to cleanse and correct the carele ssness and ills conveyed about by the country’s industrialization (Wilson, 1913). Wilson also touches on the matters that need settlement, which extends from the need to adjust the foreign tariff, the banking strategy, the industrial scheme, and the agricultural strategy. He also discusses how the government desires to protect its people’s lives with sanitary regulations, untainted food regulations, and work regulations. He stresses that there will be repairs in the financial strategy, and that â€Å"Justice, and only fairness, shall always be our motto† (Wilson, 1913). With Theodore Roosevelt’s Progressive platform, he called for the direct election of United States senators, woman suffrage, reduction of the tariff, and many social reforms. Roosevelt, who served as the 26th president of the United States from the years of 1901 to 1909, he commenced on an energetic campaign as the party’s presidential candidate. A key point of his platform was the â€Å"Square Deal.† This was Roosevelt’s concept of a society based on fair business competition and increased welfare for needy Americans (Bowles, 2011). Despite Wilson’s measured successes in labor, child labor, banking, business, and farming reforms during 1914 and 1915, his New Freedom was a disappointment amongst woman and African Americans. In 1916, Wilson began pushing for a multitude of reforms that were in part motivated by the upcoming election. The reforms included the Federal Farm Loan Act, the Adamson Act, the Keating-Owen child labor law, and support for women’s suffrage. After, 1916, Wilson accepted much of Roosevelt’s New Nationalism, supporting greater federal power and regulation. However, as America soon began sending military to intervene in the war in Europe, this action ended his reform ambitions (Roosevelt, 1911). Roosevelt had his successes and failures as well. Roosevelt brought about change in the meat packing industry with the Meat Inspection Act and Pure Food and Drug Act, which is due to the work of Upton Sinclair (Roosevelt, 1911). However, like Wilson, he would fail to achieve any changes for women and African Americans. This occurred because of growing criticism and his belief in African American inferiority. As for women, he did not bring about their right to vote. It would not be until the ratification of the 19th amendment during Woodrow Wilson’s presidency that the suffrage movement reached its goal (Roosevelt, 1911). When Roosevelt’s time in office ended, he felt his chosen predecessor, Taft, would lead the country and carry on the progressive movement. Throughout his years as president, Roosevelt increasingly disapproved of his methods, and choices. One of those choices that angered him was when Taft transferred over 1 million acres to private industry. All this came to a head when Roosevelt sought to gain the Republican nomination to run for president in the 1912 election, supersedes Taft. However, Roosevelt lost the nomination, and decided to run for president anyway by forming his own party, the Bull Moose Party. Even though Wilson became the president, he stole enough votes to make sure Taft had no change in winning (Bowles, 2011). For years to come the work, Roosevelt and Wilson in the Progressive era helped to improve American life, business and make it safe and a competitive market. These two presidents met the problems head on created by industrialization and urbanization that the government had not yet addressed. Each of them brought a slightly different approach to the concept of trusts, big business, and improving the life of the everyday person, although, they were successful in establishing new precedents in the way which the federal governm ent would regulate these new reforms.

Persuade My Audience That The First Amendments Rights Of...

Dena ghareb April 17, 2015 Comm MWF 11:30-12:25 Professor Homan Specific Purpose: To persuade my audience that the first amendments rights of the California students were stepped on by their school for wearing their country flag on the Cinco De Mayo. Central Idea: forcing students to leave school grounds because they were using their freedom off press and speech in against the first amendment rights. Introduction I. Attention: is wearing America’s flag in America wrong these days? II. Relate Topic: You probably have been witnessed people’s rights being stepped on for no reason. III. Credibility: as a foreigner who lives in the U.S I don’t get offended by seeing Americans wearing their flag in their country. IV. Preview: I will review the details of the case; prove that the school, and discuss how the solution should be solved stepped on the rights of the students. Transition: (I will start by introducing the case.) Body I. Maint Point 1: Some of you may have heard and some may not that students were forced to leave campus because of the American flag on their shirts. A. The case began in May 5, 2010 on the Cinco De Mayo event at oak high school in Morgan Hill California. 1. 5 male students were forced to leave the school because they didn’t want to take their shirts off. 2. According to shirt stop, â€Å"The school had a history of violence and gang fights that why they were afraid that the American flag shirts would provoke the Mexican students during the event.† B.

Assignment Of Photography And Journalism - 1220 Words

Photography and Journalism: A Combined Assignment â€Å"This week’s assignment,† began my photography teacher, Mr. Beseau, â€Å"is to take a portrait of a person using the knowledge you have previously learned. Okay, time to go!† I scooped up my cloth binder and began walking back to the brightly lit 8th grade homeroom. Who would be the subject of my photo? Where should I take it? I had many questions but few answers. While left to ponder my options, I began to pack up my cyan backpack. It felt extra full from all the journals I was carrying. I wouldn’t be able to plan today; there was much to do for literature class. Two days later, I was confident that I had at least a few days before I needed to work out what to do. I walked into the ELA†¦show more content†¦We were going to create a display of colorful drumsticks using tempera paint. The artwork would represent how our individual personalities came together as a class by creating a collage of our brightly painted drumsticks. I turned on my black desktop monitor and opened a word processor. With quiet jazz music playing in the background, I typed up a quick outline detailing what I would need to write for journalism and the styles of outfits required for shooting the accompanying portrait. Then, I started drafting my article using the notes from my phone call with Macy, as well as the outline. Sentences started flooding the screen with details on what the project would be. I slept that night in my sea blue bedroom surrounded by a mountain of blankets. My plan was going smoothly. The following morning at school, I talked to a couple of students that lived relatively nearby to me. Namely, I asked Derrick, Zane, and Zeke for their help in the photo shoot. Given their relatively flexible schedules, I was happy to note that they all agreed to bring clothes for the outfit. Derrick even agreed to be the subject of the picture. 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